Charisma Brands was the fourth and final owners of the Magic Attic Club brand, acquiring the line from Marian in 2004.
The company was originally based in Rhode Island and now is based in California and sells toys, gifts, and jewelry.
Magic Attic Club History[]
Charisma Brands purchased the line from Marian in early 2004. They undid some changes done by Marian, including returning the rooted hair to wigged and reducing doll costs back to $59, and introduced a small number of general accessories and outfits.
By December 2004, Charisma Brands announced that production of the Magic Attic doll line would cease. The company ran the Magic Attic Club Doll Hospital until it closed in 2007.
Charisma Brands is still an active company, including selling various toys and brands.